March 30, 2023 3 min read

       Van Cleef & Arpels is a French luxury jewelry and watch company that has become synonymous with elegance, beauty, and refinement. The company is known for its exquisite craftsmanship, attention to detail, and timeless designs, which have been loved by generations of customers around the world. In this blog, we will take a look at the history of Van Cleef & Arpels, from its humble beginnings to its position as one of the most prestigious jewelry brands in the world.


The Early Days


The story of Van Cleef & Arpels begins in 1895, when Alfred Van Cleef, the son of a Dutch diamond cutter, married Estelle Arpels, the daughter of a precious stones dealer. The couple opened their first jewelry store in Paris in 1906, and were soon joined by Estelle's brothers, Charles and Julien Arpels. Together, the four of them established the foundations of what would become one of the most iconic jewelry houses in the world.


One of the key strengths of Van Cleef & Arpels from the beginning was their commitment to using only the finest materials. They sourced their diamonds, gemstones, and pearls from the most reputable suppliers, and their attention to detail and quality quickly earned them a reputation for excellence.


Innovative Designs


Another key factor in the success of Van Cleef & Arpels was their innovative designs. The company was known for its use of unusual materials, such as black onyx and mother-of-pearl, as well as its experimentation with new techniques, such as the Mystery Setting, which allowed gemstones to be set without any visible prongs or claws.


Van Cleef & Arpels was also one of the pioneers of the Art Deco movement, which was characterized by its use of bold geometric shapes, bright colors, and abstract designs. The company's Art Deco jewelry, which featured streamlined shapes and vibrant colors, was a huge success, and helped to establish the brand as one of the leading lights of the Parisian jewelry scene.


Expansion and Global Success


Over the years, Van Cleef & Arpels continued to expand, opening stores in New York, London, Geneva, and Tokyo. The company also diversified into other areas, such as watches, perfume, and accessories, and continued to innovate with new designs and techniques.


One of the company's most iconic designs was the Alhambra collection, which was launched in 1968. The collection featured clover-shaped motifs made from precious materials such as mother-of-pearl, onyx, and diamonds, and became an instant classic. Today, the Alhambra collection remains one of Van Cleef & Arpels' most popular and recognizable designs.


Throughout its history, Van Cleef & Arpels has been worn by some of the world's most stylish and glamorous women, including Grace Kelly, Elizabeth Taylor, and Jacqueline Kennedy Onassis. The company's designs have also been featured in movies such as Breakfast at Tiffany's and The Thomas Crown Affair, cementing their place in popular culture.


In Conclusion


Van Cleef & Arpels has come a long way since its humble beginnings in Paris over a century ago. The company's commitment to quality, innovation, and timeless elegance has made it one of the most respected and prestigious jewelry brands in the world. From the Art Deco designs of the 1920s to the modern elegance of the Alhambra collection, Van Cleef & Arpels has always been at the forefront of the jewelry world, and is sure to remain a firm favorite for many years to come.