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The legendary House of Bvlgari was established in Rome,
Italy in 1884 by Sotorio Bulgari, a Greek silversmith. Sotorio focused on
creating spectacular silver ornaments, which quickly became popular with
English tourists. The first Bvlgari store was opened on Via Sistina, and new
stores were opened on Via Condotti, (which remains the flagship store) and in
other tourist destinations. In 1932, after the passing of Sotorio, his sons,
Giorgio and Constantino, joined the business and redirected the focus of
Bvlgari to High jewelry, finding inspiration in the architectural designs and
monuments of Rome. The Bvlgari logo was used for the first time in 1934 with
the letter “V” replacing the letter “U” in a homage to the classical Latin
alphabet. In the 1970s, Bvlgari expanded to the USA. Bvlgari is synonymous with
the finest quality Italian Jewelry, watches, perfume and leather goods, and is
currently part of the LVMH Group.